We Are Hyprsocial

We are

HYPRSOCIAL

Tapping the potential of China’s outbound tourism market

Hyprsocial is an agency that represents a curated collection of travel, hospitality and lifestyle brands from all across Asia. Based in Hong Kong, with experienced team members in Shanghai, Singapore and Taiwan, clients include Michelin-starred restaurants and 5-star hotels.

We specialise in raising the awareness of brands and destinations in mainland China, tapping into its hard to reach, highly coveted overseas travel consumers.

Tu Bar

Phuket, Thailand

Curious, adventurous, genuine storytellers.

Like us, our roster of influencers are not afraid to think differently. They love to travel and are looking for authentic experiences to share.

Our network of influencers span travel, lifestyle, food, fashion, and family niches, and work with multiple platforms in combination, such as Little Red Book, Ctrip, Weibo and Dianping, in order to maximize reach and effectiveness.

Nowadays, approximately 80% of Chinese consumers are doubtful of brand marketing messages. Instead, they place trust in influencers who share similar interests, backgrounds, and life experiences.

Our Services

Leveraging our vast network of Chinese KOLs and expertise in influencer marketing, we offer comprehensive campaign management to ensure your influencer campaigns are set up for success. Effectively working with influencers means fostering strong connections with KOLs, ensuring clear communication, and providing the right support throughout the campaign process.

Planning and Strategy:

Influencer Selection & Vetting
Influencer Briefing & Coordination
Logistics Management

Influencer Collaboration:

Support & Real-Time Coordination
Content Oversight

Post-visit Management:

Content Review & Approval
Performance Reporting
Relationship Management

Anabuki-tei

Takamatsu, Japan

Clients

We have worked with an array of travel and hospitality brands from across Asia. Though each is unique, what unites them is their shared commitment to delivering experiences that resonate and building lasting connections with their customers.